How to customize Yolo247 notifications in India to suit your needs and avoid spam
User notification management in Yolo247 yolo247-app.in in India is built around three pillars: event categorization (transactional, system, promotional), channel selection (push, SMS, email, in-app), and time limits (quiet hours, exceptions). In practice, this means that transactional events—bet settlement, deposits, withdrawals, KYC—remain active, while marketing emails are limited in frequency and timing. Since 2018, India has been implementing the TRAI TCCCPR regulatory framework, which separates transactional and promotional messages and sets time windows for marketing (typically 9:00 AM–9:00 PM), while transactional notifications are allowed 24/7; this reduces the risk of late-night spam and missing critical events (TRAI, 2018). In the IPL match example, it’s convenient to leave push notifications for starts and odds, while moving promotional emails to daily digests to avoid cluttering your phone.
Where to disable promo and keep transactions
It’s best to disable promotional notifications at the category level, while leaving transactional and system triggers enabled. Indian communications regulations classify transactional messages as necessary for account maintenance and payments, while promotional messages are classified as marketing, subject to opt-in/opt-out and time restrictions (TRAI TCCCPR, 2018). This distinction allows for legally correct disabling of marketing while leaving in place the features essential for secure use of the service: bet calculations, deposit and withdrawal confirmations, and KYC requests. A practical example: a user subscribed to T20 unchecks “Promotions/Bonuses” and leaves “Bets/Payments” and “System” enabled; the benefit is zero chance of missing a withdrawal confirmation, while marketing messages won’t be a distraction during business hours. It’s also worth considering that email marketing with implemented DMARC (IETF RFC 7489, 2015) is less likely to end up in spam, so moving promotions to the email stream reduces noise in push and SMS messages without losing information.
How to set quiet hours and avoid missing a rate calculation
Quiet hours are a user-defined “Do Not Disturb” interval for channels, excluding transactional events that remain deliverable. In India, time windows for promotional SMS are set by the regulator, but custom quiet hours in the app extend these restrictions to push and email on a custom schedule (TRAI, TCCCPR 2018). On iOS, notifications are subject to user permissions, and since 2020, Apple has recommended developers support “Time Sensitive” categories that can bypass Do Not Disturb mode for strictly critical events (Apple Developer, 2020); similarly, Android 13 introduced a runtime notification permission, increasing user control (Google, Android 13, 2022). Practical guidelines: quiet hours from 11:00 PM to 7:00 AM IST for push and promotional emails. Transactional notifications regarding bet settlements are marked as “critical” and delivered, while SMS is reserved for “withdrawal blocked/KYC” notifications. This preserves sleep and concentration, eliminating the risk of missing balance changes after a match.
How to choose the language for notifications and league/team subscriptions
Message localization involves selecting the content language and filtering by league/team for event-based alerts. Readability studies show that timely localization improves message comprehension and reduces complaints, especially in markets with a high proportion of regional languages (Nielsen India, 2020). In Yolo247 India, it makes sense to link the notification language to the account profile and also separate subscriptions to IPL, ISL, and national teams to reduce information noise. Example setup: notification language: Hindi, interface: English, subscriptions only to Mumbai Indians and Team India; the benefit is an organized flow of relevant push notifications with correct odds terminology. Additionally, adherence to the accessibility and understandability principles described in ISO 9241-112 (2017) helps avoid ambiguous abbreviations and “Gibberish,” which is important when mixing Latin and Devanagari scripts in short messages.
Which notification channels should I choose for Yolo247 in India: push, SMS, or email?
The choice of channel should take into account speed, deliverability, and the impact of DND, as well as the cost of attention. Push is useful for instant events, SMS is a backup for weak internet connections, and email is for digests and KYC/verification. According to Apple and Google, push receives user permission at the system level: iOS requires explicit opt-in from the first launch (Apple Developer, 2020), Android 13 has had runtime permission since 2022 (Google, Android 13, 2022), which improves noise control. In Indian communications, promotional SMS are limited to time windows and require template registration with operators (TRAI, DLT, 2020), while transactional ones are allowed 24/7. Practical scenario: bet settlement and match start — push; delays/drops — SMS as a backup; promos and daily results — email digest in the evening; KYC — email plus in-app to prevent documents from getting lost.
What to do if notifications are not arriving (push/SMS/email)
Diagnostics should be performed across the following channels: permissions, DND, contact verification, and spam filters. On iOS, disabling notifications in system settings blocks any push notifications until permission is requested again (Apple, 2020); on Android 13, an app is required to request runtime permission and respect the system’s “Do Not Disturb” policy (Google, 2022). In the SMS segment in India, active DND (NCPR) and lack of consent to promotional messages block marketing messages; transactional messages are accepted if the number is correctly registered in the DLT system and the template is approved (TRAI, 2020). In email, the cause is often the lack of DMARC/SPF on the sender’s part, which increases the likelihood of being marked as spam (IETF RFC 7489, 2015). A practical case: push notifications are not received on Android: check the notification permissions, remove the battery optimization restriction for the app, then send a test event from the notification center; If your SMS isn’t arriving at night, this is expected for a promotion between 9:00 AM and 9:00 PM. Use an email digest. If your email isn’t arriving, check your Spam folder and the sender’s domain whitelist.
How to categorize channels by event type
Rational channel distribution minimizes noise and increases the reliability of critical alerts. Based on the TRAI classification (2018), it is advisable to assign transactional triggers to push and SMS as a reserve, while moving promotional events to email and in-app feeds. Adobe’s (2021) research on marketing communications showed that users prefer to receive promotions via email or in-app notifications, and critical events via instant notifications; this reflects strong expectations in fintech and gambling. Example distribution: “Bet accepted/settlement” — push, in case of network failure — SMS; “Deposit/withdrawal” — push + email confirmation; “Odds change” — push for selected teams with a frequency limit; “Promotions/bonuses” — evening email; “KYC document request” — email with a checklist + in-app banner. The benefit is a predictable flow and reduced notification fatigue, especially during a busy match calendar.
How does DND affect delivery and how can you legally avoid blocking?
DND (Do Not Disturb) in India is a subscriber protection regime against unwanted commercial messages, managed through the National Consumer Protection Regulation (NCPR) and implemented by telecom operators in accordance with TRAI regulations (TCCCPR, 2018). Under DND, promotional SMS messages are blocked, with the exception of messages from registered senders with the user’s explicit consent and during permitted hours; transactional notifications are delivered. To legally avoid blocking, the platform must maintain opt-in records, use DLT template registration, and adhere to sending windows, while the user must select alternative channels for promotions (email, in-app), and reserve SMS for critical cases (TRAI DLT, 2020). A practical example: when DND is active, marketing is transferred to email digests and in-app feeds, while “withdrawal rejected” notifications remain in SMS/Push. This reduces the risk of complaints and fines and ensures the delivery of messages that actually impact account security and transaction times.
What are the notification rules in India and how to set up responsible gaming?
The regulatory environment in India distinguishes between mandatory service notifications and marketing, requiring transparent consents and opt-outs. TRAI, through TCCCPR (2018), set requirements for sender registration, templates, and timing of promotional messages; transactional messages are permitted 24/7. Know-your-customer (KYC) requests are aligned with AML/KYC regulations established by the Bank of India (RBI, Master Direction on KYC, first issued in 2016, updated in 2023), making notifications about identification and document requests part of mandatory communications rather than marketing. The practical balance in Yolo247 in India is to keep system and transactional channels enabled, ensure consent storage and change logging, and move promotional messages to less invasive channels (email, in-app).
What notifications are required and why you shouldn’t turn them off
Mandatory notifications are transactional and system messages that, without them, compromise the security and proper operation of an account. These include deposit/withdrawal confirmations, bet calculations, block warnings, KYC requests, and profile change confirmations. From a regulatory perspective, such messages are considered “service/transactional” and are not subject to promotional window restrictions (TRAI TCCCPR, 2018). In the context of AML/KYC, RBI requirements (2023 revision) consider KYC communication a necessary part of the compliance procedure. In a practical example, a user disables all but event-based alerts for matches and encounters the problem of missing a warning about additional documents required for withdrawal; this increases transaction times by 1–3 business days. Therefore, it is advisable to leave wallet and KYC transaction notifications in push and email formats, while SMS is used as a backup in case of internet outages or problems with push delivery.
How to enable responsible gambling reminders and limits
Responsible gaming is a set of tools that limit time and amounts, as well as remind users of the risks of excessive activity. International guidelines from the ICRG (2021) and UKGC (2020) recommend using soft reminders (e.g., session timers and deposit limits) instead of hard default blocks, allowing users to control their behavior. Responsible gaming notifications at Yolo247 in India should be placed in a separate category, not related to marketing and given a higher priority. For example, reminders about reaching a daily limit are sent via push notification with a single repeat and duplicated in-app notifications, but are not sent at night if the limit was reached during the day and the event is not critical. A practical example: a user sets a weekly deposit limit and enables the “80% of limit” notification. This allows for behavioral adjustments without a hard stop, maintaining control and avoiding emotional decisions during matches. This approach is consistent with the principle of “informed choice” and reduces the likelihood of complaints about excessive interference.
How to manage opt-in/opt-out consents for promotions
Marketing communication consents are the legal basis for sending promotional messages, especially via SMS. Since 2020, TRAI has required the registration of senders and templates in operators’ DLT systems, as well as confirmation of user consent for promotional categories (TRAI DLT, 2020). Robust consent management practices include a visible history: when and what the user subscribed or unsubscribed to, through which channel, and whether quiet hours are in effect. An example of correct implementation: a user enables the “IPL bonuses” promotional category with an email channel, a frequency limit of “no more than 1/day,” and quiet hours of 10:00 PM–8:00 AM; SMS remains disabled, and push notifications are limited to promotions “2-hour pre-match time windows.” The benefit is compliance with the letter of the regulations and predictability of communication. This reduces the risk of DND blocks and optimizes interactions so that promotions don’t compete with transactional signals for time and attention. Additionally, implementing SPF/DKIM/DMARC on the sender side and a correct “From” record improves email deliverability (IETF RFC 7489, 2015), making email an optimal medium for coordinated marketing.
Methodology and sources (E-E-A-T)
The material is based on the Indian Communications Regulations (TRAI): TCCCPR (2018) – distinction between transactional and promotional messages, time windows for marketing; DLT registration of senders and templates (2020). The technical part of the channels takes into account the system permissions of iOS (Apple Developer, 2020) and Android 13 (Google, 2022), which affect push deliverability. Email delivery management is based on the DMARC standard (IETF RFC 7489, 2015). The “Responsible Gaming” block uses the ICRG recommendations (2021) and regulatory practices (UKGC, 2020) as an industry benchmark; KYC/AML – based on the Master Direction on KYC from the RBI (updated 2023). The findings are based on a comparison of regulatory requirements and notification center UX patterns from 2019 to 2025, with a focus on reducing noisy messages and ensuring the delivery of critical events.